This post was written by an Internet marketing Ninja — professional online marketer for major Internet brand, who is sharing his undercover here at ProBlogger tips.So we're curious?!
Darren wrote a lot about how he developed his own autoresponder sequences on blogs. But I'd like to take this a step further and describe how you can activate the auto responder well into a large one.
When you ask users to give you their email addresses, you must save the process frictionless as possible if you can, ask for just the address itself. If you need really, ask for their name so you can customize the messages — but that's it.
Considering you're already only have received a piece of information, how you segment your audience?
Existing clients of section a: match your email address in the orders list and see if the person is existing clients or not. Segment b: blog Commenter: If you want people to have their email addresses when they post comments, matches against to determine how they are connected to the blog. Segment c: community members: If your blog contains a forum, chances are you'll need to register the user's email addresses from your signup process in the Forum.Use this option to determine if they are already part of your community. Segment D: new subscription: this is a bucket for anyone who won't fit in the above sections.These are the faces fresh in your blog.Apparently, follow a process similar to the one generated here ?????. However, you must create a specific sequence for each section.For example, you might welcome a new subscription by sharing with them some of the most popular posts first.Then, you can send them a copy of the latest newsletter, you may submit. Finally, it proposed in one of your products, or you may simply send the customer an existing content they gave you their email, as they are already known-sales cycle, sell more.
As a starting point, try to put yourself in the shoes of the segment and the process you want to see if they had.
This is where it gets a bit more difficult, and sometimes even a bit confusing.It's time to refine the autoresponder sequence to find the optimal conversion rate for each section.Some of the considerations you need to take into the examination could include:
Sequence of events: free ebook – > links to popular blog posts — > newsletter > last-paid delivery time ebookEmail: during working hours/off hours/weekday/weekendDelay between emails: once a month, one week, one day, one hourEmail format: HTML, rich text or plain copy textEmail: long or short, informative or focused salesWarning: when you're testing, you can easily get out of control to create variations. for example, if there were three different instances of the test for each of four, you will have 12 tests running simolciot. and if they have four emails each, you will need to write emails 48! start with what you think is correct, and I'm a long time to develop your approach — just like Darren has.
Now I'm afraid I'm not sure any email services offers this level of depth when it comes to allocating some lists based on customer profiles (if anyone knows of one, let me know) so you may need something custom created for you to take an e-mail address, the user will decide which piece and assign it to the appropriate person to the list. However, a little investment in front you can pay huge dividends of reader-conversions are ongoing.
Even if you only receive a handful or subscribers every day, putting them through a focused autoresponder program has been tailored to them is, undoubtedly, will increase your conversions.
Stay tuned from most Internet marketing Ninja posts a secretive — professional online marketer for major Internet brand, who is sharing more of his tips at ProBlogger undercover here during the coming weeks.
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