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Monday, November 8, 2010

5 reasons to promote your blog using press releases

Promoting a blog

This guest post is by Barak Jiyan, Director of product management for PRWeb.

Creating content on the blog is only one aspect of the entity blogger productive — you wrote the content, but now what? How do you intend to promote your blog or specific posts within it?

Companies, businesses, and individual try many tactics blog, but few consider using parts of journalism such as promotional tactic for their blog. This is a simple idea blog many forget or don't know underestimate even exists.

An external link to a Web site is like a vote of confidence — imagine how powerful these voices could be targeted anchor text.  Press release with the anchor text links to help increase the authority of your blog search engines, if in itself, or to reuse content from the original by the influencer. Not only targeted anchor text users, but you can also get your competitors ' sites domain authority blogs not using blaitonot potentially not.

Remember not to fall into the trap of overdoing your links to the press.Include too many links, and it is clear to the reader and to search engine robots what you are trying to do. The caller can be put by too many links, feel advertised, while search engine robot detects document contains too many links, not value them highly. links to the press can be strong, but only if they are used when necessary.  My recommendation (conventional wisdom) is one of the hyperlink for each 100 words.

Press releases are still in the format preferred by common media, so promoting your blog through press releases may take you to an investigation of common media outlet.The media must be looking for something unique, so to promote the most eye-catching-content or your blog (or even your blog itself). even if the media didn't write up the story from, if this publication reveals journalist have become a subscriber to your blog, they are easy to write about you.

Major wire services releases have large distribution channels will send the fresh traffic of your blog niche specific. larger the site, more channels and categories will have distribution (which is what you get with a paid vs. free wire services).Remember, press release reach community influencers. other journalists, bloggers from your niche may see your distribution and suddenly you targeted traffic as a result.This is also the power of the new model of direct distribution — it gives you the ability to create your own audience.

Days, in fact, visitors to the site to obtain information in both the long behind many of us, the best distribution services of press release should be kept with the growing demand for content since common categories, Web sites for the large distribution subscribe via RSS influencers experienced based on their interests by promoting your blog audience who already use AN RSS FEED, and sharing your feed in your publication, you can increase your subscriber base influencers significantly.

Press release you can rank in the search engines as well, giving the main entry point of a new niche blog. sometimes only one high optimized press release is all it takes to get on the first page of the search engine for the term competitive drive consistent traffic and increased awareness of organic about your blog.

New writing press releases? these resources will help you get started:

Jiyan Wei is Director of product management for PRWeb, the leader of online news distribution, online publication for more tips. using press releases, follow @ PRWeb Twitter.

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