This guest post is by Johnny b. Truant, johnnybtruant.com.
When I was in high school, I witnessed the most impressive sales job I ever had.
The entire student body, one afternoon, was made to the auditorium for Assembly. Nobody knew what Assembly about. We simply said to participate.
That there were two guys, dressed casually.As they began, instead of telling us why they were there, they started telling us jokes. They told us how many stories, too-funny stories that involve their own families (who were clueless as ours, since we were teenagers, knew everything), and empathized with us about the ridiculous stories how the book was a gentle and fun, our teachers fund. these guys like we found.They think their stories as we were interesting., fun. Settled and we relaxed.
We stopped caring why was already we called the Assembly.Someone made a mistake was pure entertainment book, but we are not going to complain.
In the middle of your presentation, change the mood of the two guys in front.It was like an early attack: we knew that he had come before.Suddenly, they were talking about HIV. abstinence. and, how was bad drink plenty and do drugs. it was generally all adult material to speak to teenagers about their material — teenagers at the wheel.
But we did not roll our eyes we were listening to. we stood.
Instead of saying it was bad, they ??????? would tell us about the girl who we had met in one of these funny stories to the beginning of the presentation, how she got sick after contracting AIDS and died.
Instead of telling us not to drink and drive, they told us about the child we have heard about earlier, but now the story turned him to be a wheelchair for the rest of his life after being hit by a drunk.
When the kids school of 1200 filed outside the Auditorium at the end of this Assembly, nobody was jaded, skeptical, or mocking the message was already we have most children who streamed. before me were quiet or crying.
Those that came to our school to sell us the idea of being careful, and making smart choices, and stay safe — all ideas that aren't teenagers usually even a little interested in buying from loops adults and parents.
But because they did their sell through stories, we had to buy everything.
When you blog, you're usually trying to convince people to do something. You want them to start reading the post.You want to read until the end of the post.Should they purchase a product or service, or register for a newsletter or an RSS feed may want to leave a comment, making a survey, or to be convinced that your perspective.
To convince your readers to do anything at all, you need to sell them.One of the most powerful ways to sell is a story — call it the "storyselling".
Stories are disarming.Interesting stories about people first class entertainment, which causes them to lower the guard who usually rather than to prevent people from pushing things to them.
Back in high school, at this Assembly, we didn't want to be told something as opposed to what we already believed to be true.We had fun, no one knows better than us what we should be doing. teenagers are the people most difficult to convince everything — difficult presenter at sales ever tries to make.
But these guys because they entertained us succeeded first. they got us to get our guards.They got us love them, treat them.After they have done, when it's time for them to "sell", we were troristi. never we had a chance.
Want to give storyselling to try?Here are some things to keep in mind as you do.
The purpose of storyselling cause the reader to identify necessary course of action (or a certain product or service) through allegory. instead of explaining the rainforest destruction, to tell the story of a traveling smoother Earth stripped. instead of outlining the features and benefits of a new training program, to tell the story of how you used to be overweight, how to develop a training that got thin.
Always trying to lead the reader to conclusion by demonstration rather than by beating them with creature persuasiveness. you know who was great in all this? ghosts of Christmas Carol of Dickens. they will not tell Scrooge how his stink if he kept doing what he does. instead, they took him there and let him see it himself.
A common mistake with this approach is a string from a long story that may have a great story, but who gets to selling the product or idea to reach world or loses the audience before it does so. always keep your main "selling point" remember you keep bringing the story back to him. it is not only a story — it is a story that shows readers why they should do X or buy Y.
Everyone has a story is true, real, and any product or move existing reason. somehow, you became convinced to get involved, so it's your job to pull the same desire and motivation out and to use your own story to convince others. There is no need to invent something — truth always sell better.
Give storyselling a shot next time you expect to convince. no matter what you sell, you may only have to tell the story you get past of many more readers than a bulleted list of advantages.
Johnny Truant it creates b. Storyselling 101.(He also builds Web sites.)
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